My Story
'How to get a sharper jawline?' is one of the most searched questions on Google.
GENETICS. The word that people throw around when something doesn't go their way...
"I'm never going to be strong - IT'S MY GENETICS"
"I'm never going to look like that - IT'S MY GENETICS"
Yes, sometimes genetics can affect you - such as medical conditions, your height and being colourblind, but there is a predisposed belief that you cannot change your jawline.
Many individuals are so focused on their genetics that they never try to make a change.
"You never fail until you stop trying" - Albert Einstein
BEAT YOUR GENETICS
Me? I grew up with one of the worst facial structures. I had no jaw structure and even after losing body fat - I was left searching for the jawline that I always wanted...
Then, I noticed some models with strong jawlines.
What did they look like before? Why do they ALL have sharp jawlines? These are all questions I asked, and so I fell into a rabbit hole looking at Google Images.
Jon Kortajarena - a famous model wasn't born with a sharp and chiseled jawline. The reality is many people gain a good jaw structure with exercise - comparable to working out your biceps at the gym.
Your diet, your habits, they all play a huge role on how you look - just like they do with every other muscle group.
WITH EXERCISE COMES GROWTH
The problem wasn't FAT, it was having WEAK masseter muscles.
Masseter muscles are located in the jaw that give you a chiselled look.
Many people say "Just lose fat and you'll get a jawline" I wish it were that simple for everyone - I was a skinny, underweight individual with less than 9% body fat - with no jawline to show.
WHY MASTIC GUM?
Mastic gum is 10x tougher than regular gum, an effective medium to put pressure on the masseter muscles - giving you symmetrical results. It's comparable to training your biceps at the gym, as we increase resistance, the muscle eventually grows.
THE PRICE YOU PAY
Mastic gum is expensive due to it's very limited yearly harvest, and only grows in one place on planet earth - the island of Chios.
This makes it difficult to source and most importantly - expensive.
It grows on mastic trees - many of which burned down, meaning there are only a few left in Chios.
To tackle the limited supply, we developed the Tuff Gum - an affordable alternative, with a B Vitamin complex.
Yes - it still may seem expensive for 'just gum that lasts a month' but this gum is nothing ordinary. It is 100% natural, sugar-free and is great for gut health. It can be re-used multiple times and never disintegrates in your mouth.
Try it for yourself or get your money back.
Just think about how much you spend a month on a basic Starbucks coffee....
The Process
It takes hours to separate the 'good' crystals that end up in your tins (which equates to around 40% per box) and the remaining 60% are unworthy.
It's your choice...are the results worth the price you pay?
- Founder, Sach